Shared Vision has experience in conducting focus groups of 8 to 12 participants. Shared Vision typically assists in preparing a discussion outline, facilitation, and reporting. The process is more informal than that of a town hall or workshop. Rather than aiming for a defined outcome or action plan, the purpose is to elicit and probe perceptions in a conversational format, with group interaction influencing opinions and stimulating ideas among participants. Focus groups identify major themes and messages which are useful in the initial stages of planning a project or promotional campaign.